WHAT AGENCIES NEED TO
KNOW ABOUT NDC
NDC is a new(ish) XML-based data transmission standard, launched by IATA. That might sound daunting,
but essentially, it’s just another content source that helps travel agencies like you sell personalized,
distinctive, and competitive airline offers. As a retailer, the real challenge is being able to combine all
content types to sell and service the full trip. To do that, you need to know your EDI-FACTs from your NDC
fiction — and you need the right technology in your corner.